We were appointed for the opening of Aesop’s flagship store in Amsterdam alongside promoting openings in Antwerp and Brussels.

Aesop amsterdam store opening

Caption 2 – For Aesop’s Berlin Mitte store we organised a wellness retreat day for Berlin’s most influential cosmetics influencers.

aesop amsterdam store opening

We organised multiple in-store events including a press lunch, one-on-one meetings, interviews, and an opening cocktail event for local networks of editors, KOLs, entrepreneurs, VIPs and cultural leaders.

The scope of our role comprised creative direction, event production, PR, guest list services and influencer and ambassador partnerships.

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Following the success of the launches we were appointed by Aesop to work on long-term contracts within the Benelux market, setting up cultural partnerships with the Rijksmuseum, UNSEEN and others.

Aesop – Store opening

To mark their introduction to the Netherlands, Arket appointed us to manage overall press and media strategy development.

ARKET brand launch

We handled pre-opening campaigns including media visits, international press trips and interviews with CEOs from the H&M group.

Alongside ambassador and influencer programmes, we also launched consumer awareness campaigns including sustainable coffee trucks, outdoor events, and an OOH campaign with an emphasis on data capture.

For the opening of the Arket flagship store in Amsterdam we handled event concepting including full production management, overseeing all partners and guest list management for over 600 guests.

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